Asta Nie

Asta Nie

Partner, Shanghai China, PwC Asia Pacific Customs and Trade

Asta is the Partner of  PwC's Worldtrade Management Service (WMS) practice, based in Shanghai, China.

Asta is a senior Customs and Trade Compliance professional with over 18 years extensive working experience both in consulting firms and different industries (e.g. Chemical, pharmaceutical, healthcare, retail, crop science, IT, high-tech, etc.) by focusing on Customs, international trade compliance,  Customs and supply chain strategies and planning.

Asta has good knowledge in both Customs  (including Customs valuation, tariff classification, AEO certification, bonded business, duty exemption scheme, free trade agreement, compliance check etc.) and international trade compliance ( including export control and sanction) with profound experience. When Asta worked in the industry, she had a couple of practical experiences in working with relevant associations and assisted the companies to obtain favorable treatments including Customs advanced ruling, interim duty rate (IDR), etc. Besides, Asta also has deep insights and rich practical experiences in dealing with Customs audit and investigation by considering the industry particularity.

During Asta's 18 years professional experience,  she has been active  in Customs community in different industry associations and built-up good network throughout China Customs.

In addition, with an increasing number of companies ‘going global’ in recent years, Asta also works  closely with the overseas teams to provide valuable suggestions in supply chain restructuring, trade compliance programs set up, etc.

Asta had a Bachelor Degree in Law (Department of Economic Law) in East China University of Politics and Law. Asta speaks Mandarin, English and Cantonese fluently.


Contact details

Tel: +86 (21) 2323 2269